Bollywood flounders as pirates launch online attack
Date of Publishing:30/8/2010
Mumbai: The pirates have been wreaking havoc on the silver screen and their online attack seems to be growing worse.
While nearly 40% of the annual box office revenue is lost to piracy, the percentage of internet piracy has gone up manifold in the country, where internet penetration is quite low. Almost 11,417 piracy links for 'My Name Is Khan' were reportedly removed; 11,318 for '3 Idiots'; 4,181 for 'Paa' and 5,759 for 'Rann'.
While almost every big Bollywood film released in the last couple of years has faced online onslaught, the speed and temerity at which cyber space attackers operate continues to baffle Bollywood producers. A trade source says: "In the case of 'Peepli Live', the first threat was detected at 5.30 pm on August 13, the Friday the film was released. After that, at an astonishing speed, 300 links were found in less than 24 hours."
A total of 247 links were deactivated in a day and later, 358 more links were removed; most were main links that lad to scores of thread links.
High-end servers chosen by uploaders are at work 24x7 and clueless filmmakers have little choice but to fall back on software companies that provide measures to fight piracy. While satellite providers like UFO Moviez use encryption methods, others recommend watermark to combat the menace.