Networking sites may be hunting ground for half of senior IT hires
Sources : The Economic Times
Date of Publishing:05/07/2010
Location : Delhi
NEARLY half of new middle- and senior-level staff at top tech firms including Accenture, Cognizant, MindTree, HP-Mphasis and Wipro are going to be hired from social networking sites such as LinkedIn, company executives and experts tracking the sector say.
Tech firms are now realising that middle to senior level managers and leaders are best hunted from such platforms, where professionals are not necessarily disgruntled job seekers. Accenture, the world’s second biggest technology consulting firm, plans to hire nearly 40% of its new staff over the next few years through social networking sites. And the consulting major is not the only tech employer riding this trend. Software maker Oracle famously found its CFO Jeff Epstein through LinkedIn even back in 2008.
"A lot of us who until a few months ago were busy tweeting and updating Facebook profiles are realising that LinkedIn is what recruitment managers are really serious about," said Anushka Shivaram, a brand manager working with a software product firm who got hired through LinkedIn earlier this year.
HP-EDS firm MphasiS uses Facebook and LinkedIn extensively. For instance, it created a Facebook page called ‘The great MphasiS treasure hunt’ recently to hire people across India in the application business and also drive footfalls. Around 7,000 people walked in across all centres for interviews and around 650 were hired.
While most companies agree that recruitment firms are an indispensable part of the hiring process, they have started shifting to the social networking sites. "This recruitment method comes at zero cost, the candidate comes in with references, which in turn reduces the attrition numbers," said Elango R, head of HR at MphasiS.
Officials at multinational firms Cognizant and Accenture who spoke to ET on conditions of anonymity said their companies could hire nearly half of new senior to middle level managers through LinkedIn. "Unlike online recruitment with active job seekers, LinkedIn seems to be offering happily employed people who we would like to hire," said one of the executives. "We sift through the relevant profiles, and even look through the recommendations provided by acquaintances of potential candidates," he added.
The candidates are generally differentiated as active and passive job seekers in recruitment parlance. Recruiters as well as companies look for the passive job seekers on sites like LinkedIn and Facebook. Though it takes a long time, the quality of talent is quite good, according to recruitment managers. Meanwhile, these sites are mostly used to seek candidates for middle and senior level.
The recruiters have also categorised the networking sites according to the candidates they want to source. For hiring freshers and those with less than three years of experience, Orkut and Facebook are the hunting grounds. LinkedIn is ideal for senior and mid-level managers, recruiters say. Specialists are hired through networking tools like Teng, Peer Power, Spoke, Toostep and other executive networking groups.
And apart from reaching out to the target candidates more efficiently, HR managers are increasingly impressed with their success rates of hiring through social networking. "Such networking sites help the firms reach their target group and that means 50-60% of the candidates are profiled from these websites. Out of the candidates shortlisted on networking websites the hiring happens for 30% of them," said N Srinivas, partner board & leadership hiring, India & Middle East for Maxima Global Executive Search.
LINKING IN Why hire through social networking? Tech firms are now realising that middle to senior level managers are best hunted from such platforms, where professionals are not necessarily disgruntled job seekers Though it takes a long time, the quality of talent is quite good, according to recruiters Which sites are being used? For hiring freshers and those with less than three years of experience, Orkut and Facebook are the platforms LinkedIn is ideal for senior and mid-level managers and leaders Specialists are hired through networking tools like Teng, Peer Power, Spoke, Toostep and other executive networking groups Which firms are hiring via such sites? Top tech firms including Accenture, Cognizant, MindTree, HP-Mphasis and Wipro will use theses sites for senior hires
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